Chew Chew Gum Commercial and Bear Footage (unedited)

“Create a 30-45 second radio commercial for a product from the 80’s. Add in some background music and/or sound effects to make it sound like a real radio commercial.”

80’S Product Radio Commercial

I know creative people usually hate the question ‘where does your inspiration come from?’ and usually have a slew of witty answers to snap back. But in this case, I can kind of explain where the inspiration for this came from.

Well, first It might come as no surprise to you that I am indeed stressed. I am very busy at the moment and so are a lot of the people around me. At least four people I have talked to today mentioned stress eating, and I will admit that the amount of desserts I had tonight is not a usual number for me. I am not on my fourth cookie right now, no not at all. So a stress-eating product, from there it was just a short jump to gum and an even shorter jump to the product being very ironic and clearly an extremely bad idea.

I don’t know if you have seen unedited footage of a bear, but that is kind of the way I wanted this to go. I wanted this commercial to be not quite right. Between that and too many late nights stuck on infomercial channels, I was good to go.

I wrote the script and recorded it,

then it was time for the music.

Like the assignment description says, go 80’s. With such a specific and wonderful direction, I went for it. I looked for 80’smusic on free sound and found my clip. It was only thirteen seconds. That fact becomes important later.

I wanted the commercial to get progressively weirder and more uncomfortable as it went on, and what better way to do that than through music? (Turns out there is a better way, and I did that too, but for now, let’s talk music) Instead of looping the music cleanly, which I could have done, I made it glitchy and rough. It might not be super noticeable, but the music is definitely not quite right and that’s the feeling I wanted to convey.

Then for my favorite/least favorite part: the chewing. I was thinking about what kind of sound effect I could add in— and this was just too perfect to ignore. I started the sound off slowly and made it get louder and louder until it is impossible to ignore and quite difficult to listen to. I actually haven’t listened to the finished product more than I had to because the chewing sounds are very very gross.

Oh, and if you are new here to a bird’s string of thought, I edit audio on iMove, and it looks like the photo above.

In conclusion, I am so so sorry,

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